Did you know that you could transform the ashes of a loved one into a work of art reflecting their true spirit?
Find out more in this interview with Patrick Martin, co-founder of PHX-INFINITI, master memorial artist, and creator of life imprints.
Transforming ashes into exceptional creations
PHX-INFINITI consists of a memorial designed directly from the funeral ashes of a loved one. At PHX-INFINITI, individuality is expressed through personalized design: every detail is carefully considered to transform memories into works of art, offering a new way to celebrate life in all its uniqueness.
The ashes are carefully blended with a high-quality transparent binding agent, a process that ensures the memorial’s strength, durability, and beauty while preserving the ashes as the dominant element of the design.
The memorial: a modern alternative to the traditional urn
Shaped to reflect a loved one, these funeral sculptures are intended as a complementary offering to the urns we already know well. “For some people, a funeral urn can seem a little sinister,” says Patrick Martin. It was this thought that prompted him to develop a commemorative product that showcases ashes in a different way.
The PHX-INFINITI memorial blends harmoniously into its surroundings. It becomes an intimate reminder, naturally integrated into the living space, as Mr. Martin explains:
“PHX-INFINITI memorials resemble marble and come in all shapes and sizes: sculptures, keepsake boxes, and even photo frames. They allow you to keep your loved one close without having to look at an urn every day.”
PHX-INFINITI: a team… and a story
It was in January 2021 that the idea for PHX-INFINITI first took root in Patrick Martin’s mind. Inspired by the memory of his own father, who passed away in 2015, he wanted to create a unique memorial that reflected his father’s character.
The concept was refined over more than 2 years to ensure that the result would live up to Mr. Martin’s vision. “I made sure that we achieved a very high-quality product,” he adds, “because I wanted nothing less for my father, and I know that families who choose PHX-INFINITI feel the same way.”
The team behind PHX-INFINITI
Behind every PHX-INFINITI memorial is the expertise of passionate and dedicated people. “It took a whole team putting their expertise together to achieve the result we have today,” says Mr. Martin.
Among those contributing to the success of PHX-INFINITI are:
- Ilyass Tabiai: Mechanical and industrial engineer in charge of materials.
- Ludovic Mottini: Expert in charge of digital and technological aspects.
- Éric Dupéré and Gaston Dandurand: Experienced entrepreneurs who support Patrick Martin in the development of his business.
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Urgel Bourgie / Athos and PHX-INFINITI: a collaboration bound by shared values
PHX-INFINITI memorials are offered exclusively by the Athos Group banners, including Urgel Bourgie / Athos. When the co-founder began his search for a trusted partner in the funeral industry, the Athos Group quickly stood out from the crowd. Indeed, they both share the same philosophy, as Mr. Martin explains:
“The Athos Group has truly outstanding expertise, but above all, respect is at the top of its list of values. This was very important to us, because respect is the foundation of everything we do.”
According to the founder of PHX-INFINITI, the partnership developed naturally. “From the very first meeting, we immediately clicked,” says Mr. Martin. “There was mutual interest on both sides.”
Moreover, the meticulousness of the creative process at PHX-INFINITI naturally aligns with that of Urgel Bourgie / Athos in all of its funeral services. In both cases, respect for the deceased and dignity for their loved ones guide every action, from the first meeting to the conclusion of services.
Thanks to this exclusive collaboration developed with PHX-INFINITI, Urgel Bourgie / Athos can offer this exceptional commemorative product to the families it supports, allowing them to honor the memory of their loved ones in a unique way.
Urgel Bourgie / Athos: innovation at the service of commemoration
Whether through its memorial gardens, virtual commemoration space, openness to cryogenics, or exclusive partnerships, Urgel Bourgie / Athos has positioned itself as a leader in the funeral industry in terms of innovation and technology.
We are constantly seeking to broaden our horizons to better meet the needs of the families we serve, but also to go beyond convention.
Contact us to arrange a ceremony, make pre-arrangements, or learn more about our various funeral services, including PHX-INFINITI.
FAQ (frequently asked questions)
What is PHX-INFINITI?
PHX-INFINITI is an innovative memorial concept that transforms the ashes of a loved one into a personalized work of art. This exclusive product is available only at Athos Group establishments, including Urgel Bourgie / Athos.What is the difference between a traditional urn and a PHX-INFINITI memorial?
Unlike a traditional urn, which keeps the ashes in a closed container, the PHX-INFINITI memorial incorporates the ashes directly into a personalized piece of art that you can harmoniously integrate into your living space.Can the shape or style of the memorial be customized?
Yes. Each piece is fully customizable to offer an authentic tribute that reflects your loved one.Where can I purchase a PHX-INFINITI memorial?
PHX-INFINITI memorials are offered exclusively by the Athos Group, which includes Urgel Bourgie / Athos. Our advisors can assist you in designing a personalized memorial.